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Collaboration and Co-creation: New Platforms for Marketing and Innovation Gaurav Bhalla 2011 edition
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Collaboration and Co-creation: New Platforms for Marketing and Innovation
Gaurav Bhalla
Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast.
205 pages, 10 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 19. septembris |
| ISBN13 | 9781489991966 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 205 |
| Izmēri | 155 × 235 × 12 mm · 312 g |
| Valoda | Angļu |
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