Pastāsti draugiem par šo preci:
Collaboration and Co-creation: New Platforms for Marketing and Innovation Gaurav Bhalla
Collaboration and Co-creation: New Platforms for Marketing and Innovation
Gaurav Bhalla
Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast.
205 pages, 10 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 8. novembris |
| ISBN13 | 9781441970817 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 205 |
| Izmēri | 164 × 243 × 22 mm · 508 g |
| Valoda | Angļu |