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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development A. Coskun Samli 2013 edition
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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
A. Coskun Samli
This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
170 pages, 20 black & white illustrations, 59 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 27. novembris |
| ISBN13 | 9781461451242 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 170 |
| Izmēri | 162 × 240 × 17 mm · 449 g |
| Valoda | Angļu |
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