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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy A. Coskun Samli
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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
A. Coskun Samli
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.
224 pages
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![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Hardcover Book) [2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/242/9781461451242.jpg?a-coskun-samli-2012-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-hardcover-book&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life (Hardcover Book) [2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/201/9781441975201.jpg?a-coskun-samli-2010-infrastructuring-the-key-to-achieving-economic-growth-productivity-and-quality-of-life-hardcover-book&class=scaled&v=1410289281)
![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/964/9780387885964.jpg?a-coskun-samli-2009-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-hardcover-book&class=scaled&v=1409790081)
![Cover for A. Coskun Samli · Globalization from the Bottom Up: A Blueprint for Modern Capitalism (Hardcover Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/970/9780387770970.jpg?a-coskun-samli-2008-globalization-from-the-bottom-up-a-blueprint-for-modern-capitalism-hardcover-book&class=scaled&v=1408901996)
![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Hardcover Book) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-hardcover-book&class=scaled&v=1505812279)
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