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Information-Driven Marketing Decisions: Development of Strategic Information Systems A. Coskun Samli
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Information-Driven Marketing Decisions: Development of Strategic Information Systems
A. Coskun Samli
Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.
216 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 13. februāris |
| ISBN13 | 9780899309767 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 216 |
| Izmēri | 156 × 235 × 15 mm · 489 g |
| Valoda | Angļu |
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![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Hardcover Book) [2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/242/9781461451242.jpg?a-coskun-samli-2012-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-hardcover-book&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life (Hardcover Book) [2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/201/9781441975201.jpg?a-coskun-samli-2010-infrastructuring-the-key-to-achieving-economic-growth-productivity-and-quality-of-life-hardcover-book&class=scaled&v=1410289281)
![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/964/9780387885964.jpg?a-coskun-samli-2009-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-hardcover-book&class=scaled&v=1409790081)
![Cover for A. Coskun Samli · Globalization from the Bottom Up: A Blueprint for Modern Capitalism (Hardcover Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/970/9780387770970.jpg?a-coskun-samli-2008-globalization-from-the-bottom-up-a-blueprint-for-modern-capitalism-hardcover-book&class=scaled&v=1408901996)
![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Hardcover Book) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-hardcover-book&class=scaled&v=1505812279)
