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Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science Serguei Netessine 2009 edition
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Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science
Serguei Netessine
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
488 pages, 18 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 25. jūnijs |
| ISBN13 | 9780387980188 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 488 |
| Izmēri | 155 × 235 × 28 mm · 929 g |
| Valoda | Angļu |
| Redaktors | Netessine, Serguei |
| Redaktors | Tang, Christopher S. |
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