Serguei Netessine
Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science Serguei Netessine 2009 edition

Name: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science
Price: 177.99 EUR
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Author: Serguei Netessine

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Hardcover Book

2009 edition

(2009) € 177,99

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science

Serguei Netessine

2009 edition

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

488 pages, 18 black & white tables, biography

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2014. gada 26. novembris
ISBN13	9781489983695
Izdevēji	Springer-Verlag New York Inc.
Lapas	488
Izmēri	155 × 235 × 26 mm · 712 g
Valoda	Angļu
Redaktors	Netessine, Serguei
Redaktors	Tang, Christopher S.