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Brand Management: Co-creating Meaningful Brands Michael Beverland 2 Revised edition
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.
424 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 24. februāris |
| ISBN13 | 9781529720136 |
| Izdevēji | Sage Publications Ltd |
| Lapas | 432 |
| Izmēri | 239 × 191 × 23 mm · 1,02 kg |
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