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Digital Business: AI, Strategy, Management & Transformation Annmarie Hanlon
Digital Business: AI, Strategy, Management & Transformation
Annmarie Hanlon
Digital business is no longer just a marketing buzzword - it is the strategic backbone of the modern organisation. This second edition of Digital Business by best-selling author Annmarie Hanlon provides a comprehensive, business-first guide to digital strategy. Integrating the well-recognised Business Model Canvas throughout, the book offers a clear, actionable framework for navigating digital change in the era of AI.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 10. aprīlis |
| ISBN13 | 9781036243722 |
| Izdevēji | SAGE Publications |
| Izmēri | 150 × 220 × 20 mm · 500 g (Svars (aptuveni)) |
| Valoda | Angļu |