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Brand Management: Co-creating Meaningful Brands Michael Beverland 3 Revised edition
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
400 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 28. marts |
| ISBN13 | 9781529616972 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 440 |
| Izmēri | 232 × 187 × 25 mm · 888 g |
| Valoda | Angļu |
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