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Netnography : Qualitative Digital Inquiry for the Age of AI Robert V. Kozinets 4 Revised edition
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Netnography : Qualitative Digital Inquiry for the Age of AI
Robert V. Kozinets
How do you research culture, communities, and human experience in a digitally connected world?Written by Robert Kozinets, pioneer of netnography, this is the definitive guide to the method from its original creator. Combining authoritative theory with practical step-by-step guidance, it is the only book that both defines netnography and shows students and researchers how to conduct netnographic research in today's AI-enabled world. Completely rewritten and updated from the ground up, this fourth edition reimagines netnography for a new era of digital research.
Reflecting the profound changes brought about by AI, social media, platformisation, and emerging digital environments, it provides a contemporary framework for using netnography to generate rich cultural insights across a wide range of research contexts. Through real-world examples, practical guidance, and methodological innovation, readers learn how to conduct rigorous qualitative inquiry in an increasingly digital society. Essential reading for students and researchers interested in netnography, digital research methods, qualitative methodology, qualitative digital inquiry, and the contemporary application of AI in research.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 8. maijs |
| ISBN13 | 9781036217051 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 352 |
| Izmēri | 150 × 220 × 20 mm · 561 g (Svars (aptuveni)) |
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