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Marketing Issues in Transitional Economies Rajeev Batra Softcover reprint of the original 1st ed. 1999 edition
Marketing Issues in Transitional Economies
Rajeev Batra
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.
296 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 10. oktobris |
| ISBN13 | 9781461372752 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 287 |
| Izmēri | 155 × 235 × 16 mm · 426 g |
| Valoda | Angļu |
| Redaktors | Batra, Rajeev |
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