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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Sameer Kumar Softcover reprint of hardcover 1st ed. 2005 edition
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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
Sameer Kumar
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles.
200 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 29. oktobris |
| ISBN13 | 9781441935946 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 200 |
| Izmēri | 155 × 235 × 11 mm · 303 g |
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