Pastāsti draugiem par šo preci:
A Twenty-First Century Guide to Aldersonian Marketing Thought B Wooliscroft 2006 edition
A Twenty-First Century Guide to Aldersonian Marketing Thought
B Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
581 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 28. septembris |
| ISBN13 | 9780387261751 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 581 |
| Izmēri | 156 × 234 × 33 mm · 1,03 kg |
| Valoda | Angļu |
| Redaktors | Shapiro, Stanley J. |
| Redaktors | Tamilia, Robert D. |
| Redaktors | Wooliscroft, Ben |