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Industrial Marketing Thomas Fotiadis
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Industrial Marketing
Thomas Fotiadis
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
360 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022. gada 19. decembris |
| ISBN13 | 9781529778540 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 400 |
| Izmēri | 192 × 239 × 30 mm · 892 g |
| Valoda | Angļu |
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