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Principles of Marketing for a Digital Age Tracy L. Tuten
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Principles of Marketing for a Digital Age
Tracy L. Tuten
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
496 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 20. decembris |
| ISBN13 | 9781526423344 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 496 |
| Izmēri | 192 × 236 × 24 mm · 1,07 kg |
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