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Sensory Marketing: An Introduction Bertil Hulten
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Sensory Marketing: An Introduction
Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 27. maijs |
| ISBN13 | 9781526423252 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 240 |
| Izmēri | 241 × 171 × 25 mm · 432 g |
| Valoda | Angļu |
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