Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing - Peter S.H. Leeflang - Grāmatas - Springer-Verlag New York Inc. - 9781493920853 - 2014. gada 13. novembris
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing 2015 edition

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.


406 pages, 36 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2014. gada 13. novembris
ISBN13 9781493920853
Izdevēji Springer-Verlag New York Inc.
Lapas 408
Izmēri 164 × 241 × 21 mm   ·   810 g
Valoda Angļu  

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