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Agricultural Marketing and Consumer Behavior in a Changing World Klaus G Nter Grunert Softcover reprint of the original 1st ed. 1997 edition
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Agricultural Marketing and Consumer Behavior in a Changing World
Klaus G Nter Grunert
The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
315 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 30. septembris |
| ISBN13 | 9781461378792 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 315 |
| Izmēri | 155 × 235 × 17 mm · 467 g |
| Valoda | Angļu |
| Redaktors | Grunert, Klaus Gunter |
| Redaktors | Steenkamp, Jan-Benedict E.M. |
| Redaktors | Van Tilburg, Aad |
| Redaktors | Wedel, Michel |
| Redaktors | Wierenga, Berend |
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