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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging Robert C. Webb Softcover reprint of the original 1st ed. 1999 edition
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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging
Robert C. Webb
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
375 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 23. oktobris |
| ISBN13 | 9781461371588 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 362 |
| Izmēri | 155 × 235 × 20 mm · 581 g |
| Valoda | Angļu |
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