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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 29. septembris |
| ISBN13 | 9781446296622 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 320 |
| Izmēri | 187 × 227 × 18 mm · 598 g |
| Valoda | Angļu |
| Redaktors | Dahl, Stephan |
| Redaktors | Eagle, Lynne |
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