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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 8. oktobris |
| ISBN13 | 9781446296615 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 320 |
| Izmēri | 240 × 194 × 21 mm · 726 g |
| Valoda | Angļu |
| Redaktors | Dahl, Stephan |
| Redaktors | Eagle, Lynne |
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