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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Charles A. Ingene Softcover reprint of hardcover 1st ed. 2004 edition
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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing
Charles A. Ingene
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;
568 pages, 47 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 8. decembris |
| ISBN13 | 9781441953025 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 568 |
| Izmēri | 155 × 235 × 30 mm · 820 g |
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