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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Charles A. Ingene 2004 edition
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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing
Charles A. Ingene
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;
568 pages, 47 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 29. oktobris |
| ISBN13 | 9781402071638 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 568 |
| Izmēri | 155 × 235 × 33 mm · 1,02 kg |
| Valoda | Angļu |
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