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A Twenty-First Century Guide to Aldersonian Marketing Thought Ben Wooliscroft Softcover reprint of hardcover 1st ed. 2006 edition
A Twenty-First Century Guide to Aldersonian Marketing Thought
Ben Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
581 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 29. oktobris |
| ISBN13 | 9781441938718 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 581 |
| Izmēri | 155 × 235 × 30 mm · 834 g |
| Valoda | Angļu |
| Redaktors | Shapiro, Stanley J. |
| Redaktors | Tamilia, Robert D. |
| Redaktors | Wooliscroft, Ben |