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Positioning: The Battle for Your Mind Al Ries 2nd edition
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Positioning: The Battle for Your Mind
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001. gada 16. janvāris |
| ISBN13 | 9780071373586 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 224 |
| Izmēri | 134 × 203 × 13 mm · 214 g |
| Valoda | Angļu |
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