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Focus: The Future of Your Company Depends on It Al Ries
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Focus: The Future of Your Company Depends on It
Al Ries
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
320 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 27. septembris |
| ISBN13 | 9780060799908 |
| Izdevēji | HarperCollins |
| Lapas | 320 |
| Izmēri | 135 × 203 × 23 mm · 294 g |
| Valoda | Angļu |
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