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Cover for Al Ries · The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Paperback Book) [New edition] (2005)

The Origin of Brands: How Produc... (2005)

Cover for Al Ries · Focus: The Future of Your Company Depends on It (Paperback Book) (2005)

Focus: The Future of Your Compan... (2005)

Cover for Al Ries · The Fall of Advertising and the Rise of PR (Paperback Book) (2004)

The Fall of Advertising and the ... (2004)

The 22 Immutable Laws of Brandin... (2002)

Cover for Al Ries · Positioning: The Battle for Your Mind (Paperback Book) [2nd edition] (2001)

Positioning: The Battle for Your... (2001)

Cover for Al Ries · Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardcover Book) (2000)

Positioning: The Battle for Your... (2000)

Cover for Al Ries · The 22 Immutable Laws Of Branding (Paperback Book) [Main edition] (2000)

The 22 Immutable Laws Of Branding (2000)

Cover for Al Ries · Marketing Warfare (Paperback Book) [New edition] (1997)

Marketing Warfare (1997)

Cover for Al Ries · The 22 Immutable Laws Of Marketing (Paperback Book) [Main edition] (1994)

The 22 Immutable Laws Of Marketing (1994)

Cover for Al Ries · 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback Book) [First Paperback edition] (1994)

First Paperback edition

22 Immutable Laws of Marketing: ... (1994)