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The Fall of Advertising and the Rise of PR Al Ries
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The Fall of Advertising and the Rise of PR
Al Ries
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
320 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 11. maijs |
| ISBN13 | 9780060081997 |
| Izdevēji | HarperCollins Publishers Inc |
| Lapas | 320 |
| Izmēri | 135 × 202 × 20 mm · 272 g |
| Valoda | Angļu |
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