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![Cover for Malcolm McDonald · Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Paperback Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/216/9780749478216.jpg?malcolm-mcdonald-2016-malcolm-mcdonald-on-marketing-planning-understanding-marketing-plans-and-strategy-paperback-book&class=scaled&v=1481620101)
![Cover for Malcolm McDonald · Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness (Paperback Book) [2 Revised edition] (2014)](https://imusic.b-cdn.net/images/item/original/972/9780749468972.jpg?malcolm-mcdonald-2014-marketing-value-metrics-a-new-metrics-model-to-measure-marketing-effectiveness-paperback-book&class=scaled&v=1409707566)
![Cover for Malcolm Mcdonald · Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning (Hardcover Book) [1st edition] (1995)](https://imusic.b-cdn.net/images/item/original/726/9780080425726.jpg?malcolm-mcdonald-1995-marketing-strategies-new-approaches-new-techniques-the-best-of-long-range-planning-hardcover-book&class=scaled&v=1450255221)