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Marketing: A Complete Guide Malcolm McDonald
Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 17. aprīlis |
| ISBN13 | 9780333994375 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 584 |
| Izmēri | 156 × 230 × 33 mm · 856 g |
| Valoda | Angļu |
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