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Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning Malcolm Mcdonald 1st edition
Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning
Malcolm Mcdonald
Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.
308 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1995. gada 25. augusts |
| ISBN13 | 9780080425726 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 308 |
| Izmēri | 156 × 234 × 19 mm · 628 g |
| Valoda | Angļu |
| Redaktors | McDonald, Malcolm |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim