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![Cover for Al Ries · The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Paperback Book) [New edition] (2005)](https://imusic.b-cdn.net/images/item/original/156/9780060570156.jpg?al-ries-2005-the-origin-of-brands-how-product-evolution-creates-endless-possibilities-for-new-brands-paperback-book&class=scaled&v=1409037501)
![Cover for Al Ries · Positioning: The Battle for Your Mind (Paperback Book) [2nd edition] (2001)](https://imusic.b-cdn.net/images/item/original/586/9780071373586.jpg?al-ries-2001-positioning-the-battle-for-your-mind-paperback-book&class=scaled&v=1411665492)
![Cover for Al Ries · The 22 Immutable Laws Of Branding (Paperback Book) [Main edition] (2000)](https://imusic.b-cdn.net/images/item/original/055/9781861976055.jpg?al-ries-2000-the-22-immutable-laws-of-branding-paperback-book&class=scaled&v=1409037501)
![Cover for Al Ries · Marketing Warfare (Paperback Book) [New edition] (1997)](https://imusic.b-cdn.net/images/item/original/263/9780070527263.jpg?al-ries-1997-marketing-warfare-paperback-book&class=scaled&v=1460366435)
![Cover for Al Ries · The 22 Immutable Laws Of Marketing (Paperback Book) [Main edition] (1994)](https://imusic.b-cdn.net/images/item/original/109/9781861976109.jpg?al-ries-1994-the-22-immutable-laws-of-marketing-paperback-book&class=scaled&v=1409037501)
![Cover for Al Ries · 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback Book) [First Paperback edition] (1994)](https://imusic.b-cdn.net/images/item/original/662/9780887306662.jpg?al-ries-1994-22-immutable-laws-of-marketing-violate-them-at-your-own-risk-paperback-book&class=scaled&v=1409786664)