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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity Guojun Zeng 2019 edition
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity
Guojun Zeng
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
126 pages, 26 Illustrations, black and white; XVII, 126 p. 26 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 23. oktobris |
| ISBN13 | 9789811309854 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 126 |
| Izmēri | 216 × 154 × 15 mm · 318 g |
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