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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity Guojun Zeng Softcover Reprint of the Original 1st 2019 edition
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity
Guojun Zeng
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
126 pages, 26 Illustrations, black and white; XVII, 126 p. 26 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 3. janvāris |
| ISBN13 | 9789811345449 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 126 |
| Izmēri | 150 × 220 × 10 mm · 454 g |
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