Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality - Sebastian Serfas - Grāmatas - Springer Fachmedien Wiesbaden - 9783834926432 - 2010. gada 25. novembris
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Sebastian Serfas
Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality 2011 edition

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In today's competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counter-strategies to mitigate these negative effects.

255 pages, 21 black & white illustrations, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 25. novembris
ISBN13 9783834926432
Izdevēji Springer Fachmedien Wiesbaden
Lapas 255
Izmēri 148 × 210 × 14 mm   ·   326 g
Valoda Angļu   Vācu  

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