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Value Creation of Firm-Established Brand Communities Philipp Wiegandt 2010 edition
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Value Creation of Firm-Established Brand Communities
Philipp Wiegandt
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.
211 pages, 29 black & white illustrations, 34 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 11. decembris |
| ISBN13 | 9783834921239 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 211 |
| Izmēri | 148 × 210 × 12 mm · 281 g |
| Valoda | Vācu |
| Ieguldītājs | Prof. Dietmar Harhoff Ph.D. |
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