Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung - Nancy Wunderlich - Grāmatas - Springer Fachmedien Wiesbaden - 9783834919571 - 2009. gada 17. novembris
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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung 2010 edition

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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.


262 pages, black & white illustrations, black & white tables, bibliography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2009. gada 17. novembris
ISBN13 9783834919571
Izdevēji Springer Fachmedien Wiesbaden
Lapas 262
Izmēri 148 × 210 × 15 mm   ·   344 g
Valoda Vācu  

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