Pastāsti draugiem par šo preci:
Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung Nancy Wunderlich 2010 edition
Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung
Nancy Wunderlich
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
262 pages, black & white illustrations, black & white tables, bibliography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 17. novembris |
| ISBN13 | 9783834919571 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 262 |
| Izmēri | 148 × 210 × 15 mm · 344 g |
| Valoda | Vācu |