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Sourcing of Services: International Aspects and Complex Categories - Einkauf, Logistik und Supply Chain Management Lydia Bals 2008 edition
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Sourcing of Services: International Aspects and Complex Categories - Einkauf, Logistik und Supply Chain Management
Lydia Bals
Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.
119 pages, 8 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 12. septembris |
| ISBN13 | 9783834911902 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 119 |
| Izmēri | 148 × 210 × 7 mm · 172 g |
| Valoda | Angļu Vācu |
| Ieguldītājs | Prof. Dr. Christopher Jahns |
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