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Neuromarketing: Exploring the Brain of the Consumer Leon Zurawicki Softcover reprint of the original 1st ed. 2010 edition
Neuromarketing: Exploring the Brain of the Consumer
Leon Zurawicki
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
273 pages, XX, 273 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 23. augusts |
| ISBN13 | 9783662501870 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 273 |
| Izmēri | 311 × 859 × 23 mm · 4,39 kg (Svars (aptuveni)) |
| Valoda | Franču |