Pastāsti draugiem par šo preci:
Neuromarketing: Exploring the Brain of the Consumer Leon Zurawicki
Neuromarketing: Exploring the Brain of the Consumer
Leon Zurawicki
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
250 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 9. septembris |
| ISBN13 | 9783540778288 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 273 |
| Izmēri | 162 × 241 × 23 mm · 618 g |
| Valoda | Franču |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim