Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory - Ingo Schulz-Schaeffer - Grāmatas - Springer Fachmedien Wiesbaden - 9783658522872 - 2027. gada 26. janvāris
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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory

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Paredzamā piegāde 2027. gada 3. - 8. febr.
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The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Tiks izlaists 2027. gada 26. janvāris
ISBN13 9783658522872
Izdevēji Springer Fachmedien Wiesbaden
Lapas 290
Izmēri 150 × 220 × 10 mm   ·   581 g   (Svars (aptuveni))

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