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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory Ingo Schulz-Schaeffer
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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory
Ingo Schulz-Schaeffer
The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2027. gada 26. janvāris |
| ISBN13 | 9783658522872 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 290 |
| Izmēri | 150 × 220 × 10 mm · 581 g (Svars (aptuveni)) |
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