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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication - European Advertising Academy 2019 edition
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication - European Advertising Academy
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Approx. 300 p.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 15. oktobris |
| ISBN13 | 9783658248772 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 240 |
| Izmēri | 150 × 220 × 20 mm · 457 g |
| Valoda | Vācu |
| Redaktors | Bigne, Enrique |
| Redaktors | Rosengren, Sara |
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