S Rajasekar

Internet Business Applications: an Indian Experience: Empirical Study S Rajasekar

The pervasive growth of Internet usage in India on a global scale is second to none in the past decade. The confluence of rapid economic development in India elevated the end users of internet browsing levels as a potential growth region for the 21st Century. At this crucial juncture a book addressing the right concerns of stakeholders in this realm considered to be highly effective. Therefore the authors of this book take pride in presenting an honest endeavour to this end. It is expected that these results help both extend the existing research frontier, and understand practical implications of business application of internet information system strategies in multi service area of browsing the information system. It is concluded that the business application of internet information system, irrespective of retail or institutional users, has rapidly increased and also holds huge potential when compared to past. This book perhaps serves a strong reminder that the internet information system is very essential for day to day operations in the business application realm of Corporate India.