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Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS Manuel Trenz Softcover reprint of the original 1st ed. 2015 edition
Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS
Manuel Trenz
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.
168 pages, 30 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 9. oktobris |
| ISBN13 | 9783319386584 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 153 |
| Izmēri | 155 × 235 × 9 mm · 249 g |
| Valoda | Vācu |