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Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS Manuel Trenz 2015 edition
Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS
Manuel Trenz
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.
153 pages, 30 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 1. aprīlis |
| ISBN13 | 9783319161143 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 153 |
| Izmēri | 155 × 235 × 11 mm · 417 g |
| Valoda | Franču |