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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Francisco J. Martinez-Lopez 1st ed. 2016 edition
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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS
Francisco J. Martinez-Lopez
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
253 pages, 5 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 18. decembris |
| ISBN13 | 9783319248240 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 253 |
| Izmēri | 155 × 235 × 21 mm · 544 g |
| Valoda | Franču |
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