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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Francisco J. Martinez-Lopez Softcover reprint of the original 1st ed. 2016 edition
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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS
Francisco J. Martinez-Lopez
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
253 pages, 5 Illustrations, color; VIII, 253 p. 5 illus. in color.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 27. marts |
| ISBN13 | 9783319796840 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 253 |
| Izmēri | 150 × 220 × 10 mm · 371 g |
| Valoda | Vācu |
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