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Tourism Destination Marketing: Collaborative Strategies Y. Wang
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Tourism Destination Marketing: Collaborative Strategies
Y. Wang
Provides a holistic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy.
256 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996 |
| ISBN13 | 9781845936563 |
| Izdevēji | CABI Publishing |
| Lapas | 256 |
| Izmēri | 150 × 220 × 20 mm · 545 g (Svars (aptuveni)) |
